P&G: Prell Shampoo, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cork pops) 0:00 Announcer Champagne, 0:01 to celebrate something new in shampoo. 0:03 New liquid Prell. 0:06 Mmm, new fragrance. And so rich. 0:08 Makes my hair sparkle like champagne. 0:12 In my old shampoo, a pearl just drops. 0:15 But in new liquid Prell, pearls drift luxuriously. 0:18 You leave my hair clean, 0:22 sparkling like champagne. 0:24 New liquid Prell. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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