P&G: Prell Shampoo, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (high-heel shoes clicking) 0:01 - Santa Claus? 0:04 - Gangway, roommate! 0:05 Oh, that laundromat is a mad house, 0:06 and I've gotta do my hair! 0:08 - That's right, Jackie, you're meeting Pete's folks tonight! 0:10 (water pouring) 0:12 - Look at this mess! 0:13 - Relax, I'll help you wash it! 0:14 Here, put in the new shampoo. 0:17 Jackie Liquid Prell? But... 0:18 - I finally asked, oh Judy what's-her-name next door, 0:19 how she keeps her hair so nice. 0:22 - With just Liquid Prell? 0:24 Come on! 0:26 - I tried it. 0:26 - And your hair looks terrific! 0:27 - So will will yours! 0:29 Liquid Prell's so rich. 0:31 Jackie I'll say! 0:33 Roommate How 'bout that lather? Thick, huh? 0:35 - Mm, smooth! Really creamy! 0:37 - Feels good, doesn't it? 0:41 - Gee, my hair is so soft, and it shines like crazy! 0:44 You think tonight'll go okay? 0:48 - It should! You've got a beautiful headstart! 0:49 (magical harp strumming) 0:53 Announcer Enjoy Liquid Prell! 0:56 The extra rich shampoo. 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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