P&G: Prell Shampoo, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (soft piano music) 0:01 [Announcer] Look, outlined here in lather 0:03 is today's new femme fatale hairdo. 0:06 In making this fashion experiment, 0:09 Mr. Alex of New York 0:11 worked with the rich, abundantly thick lather you get 0:12 from liquid Prell, the extra rich shampoo. 0:15 From lather like this comes soft, 0:19 shimmering hair, luxuriously clean. 0:22 For the richer the lather, the better the shampoo. 0:25 Sleek yet romantic, 0:28 this elegant one-sided hairdo is topped 0:30 by a spray of stones that glitter like emeralds, 0:33 the color of liquid Prell. 0:36 Some shampoos splash thin and watery. 0:38 Liquid Prell is extra rich. 0:41 Each drop bursts into lathers so thick, 0:44 it just has to mean soft, shimmering hair. 0:47 For the richer the lather, 0:51 the better the shampoo. 0:52 Use extra rich liquid Prell 0:54 and drench your hair in luxury. 0:57

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