P&G: Prell Shampoo, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer This is the soft woman. 0:01 She uses rich things: 0:04 rich cream to make her skin soft and glowing, 0:07 rich shampoo to make her hair soft and glowing. 0:10 The soft woman uses Extra-Rich Liquid Prell. 0:15 Liquid Prell is so rich and thick, 0:20 a pearl drifts through it. 0:22 Extra-Rich Liquid Prell completes the soft woman. 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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