P&G: Prell Shampoo, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is your old favorite, 0:01 Liquid Prell. Forget it. 0:02 Meet new Liquid Prell. 0:04 What's new about it? 0:06 Let's see. 0:08 Same emerald green color, 0:09 same extravagant extra rich lather. 0:11 The same excitingly clean feeling, 0:13 same glowing look of loveliness. 0:15 So what's new about new Liquid Prell? 0:17 (alluring music plays) 0:20 Shatterproof. 0:22 Liquid Prell comes in a new shatterproof bottle. 0:24 Pick some up. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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