P&G: Prell Concentrate Shampoo, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom! 0:01 - Carrie, your new pants dress! 0:02 - Needs pressing! 0:05 Oh, Mom, rinse out my tights! 0:06 - How come you're washing your own hair? 0:09 - Mother! 0:11 - And, Carrie, you're wasting shampoo! 0:12 - Oh, I'm not, it's just Prell Concentrate 0:15 doing its lather thing. 0:17 Mom Oh, Carrie! 0:19 - It's unbreakable! 0:20 Hey, Mom, can you zip me? 0:22 - If you could manage to move your pretty hair (chuckling). 0:23 Announcer Prell Concentrate, 0:25 the one that does that lather thing. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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