P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm sorry I'm late. 0:01 (baby fussing) The babysitter never showed up, and now he's miserable. 0:02 Probably wet, and I haven't got a diaper. 0:04 Oh, hush, Kevin. 0:06 - The first lesson in driving is to relax. 0:08 - I am relaxed. It's Kevin who's upset. 0:10 Maybe he needs changing. 0:12 - Kevin's lucky. Here. 0:14 - Pampers? 0:16 - I picked them up for my kid. 0:17 - Oh, they're good for emergencies, aren't they? 0:18 - Every time a baby wets, it's an emergency. 0:20 That's why we use them all the time. 0:23 - Not diapers? 0:25 - Nope. My wife says Pampers keep babies drier than cloth diapers. 0:27 Narrator Here's why. 0:30 When a cloth diaper gets wet, 0:31 it stays wet, inside and out. 0:32 But moisture passes through Pampers Stay-Dry lining 0:35 and is absorbed in the padding below. 0:37 Inside next to baby, the lining stays drier 0:39 and helps keep the wetness from coming back 0:42 on baby's skin so he stays drier. 0:44 Outside, Pampers are waterproof, 0:46 so you don't need plastic pants. 0:48 - And you won't be chained to a washing machine. 0:50 - Congratulations, Kevin. 0:52 We've just passed the dryness test. 0:54 Narrator Pampers, for drier, happier babies. 0:56

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