P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Come on, Kathy, they're feeding the elephants. 0:01 - As soon as I change her. 0:03 - Pampers? I thought I'd use another brand. 0:05 - Haven't you heard? Only Pampers is quilted. 0:08 It's the best Pampers they've ever made. 0:10 - How's it work? 0:13 - Wet a Pampers with half the quilted lining folded back. 0:14 Wait a minute, then slip in a bladder. 0:16 The quilted lining stays a lot drier, 0:19 and drier's got to feel better. 0:21 - It sure does, and you deserve it. 0:23 Narrator Quilted Pampers, it's the best Pampers ever. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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