P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Eddie Hello, Mommy! 0:02 - Hi, Eddie. 0:03 - We're practicing zippers. 0:04 - Oh, good, just give me a second to change the baby. 0:05 - I wish I knew as much about babies 0:07 as I do about three-year-olds. 0:09 - You'll learn fast. 0:10 - I guess which diaper I choose is important. 0:11 - Sure is, that's why I've always used Pampers. 0:13 Teacher Well, what about other brands? 0:16 - Oh, Pampers are the only diaper for my kids. 0:17 They really help keep them dry. 0:19 - Even after they wet? 0:20 - Absolutely. Pampers has a stay-dry lining. 0:22 The lining goes between the wet padding 0:24 and the baby's skin. 0:26 Teacher Yeah? 0:27 - If you wet a Pampers with 1/2 the lining removed, 0:28 wait a minute, and slip in a blotter, 0:31 you'll see Pampers lining 0:34 helps keep your baby's skin dry. 0:35 - And a drier baby's gotta be happier. 0:37 - You're learning fast. 0:39 Announcer Doesn't your baby deserve Pampers' dryness? 0:41
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John W. Hartman Center for Sales Advertising & Marketing History
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