P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Here I am, eight months' pregnant, 0:01 and the only baby I've ever diapered 0:02 is my doll when I was a little girl. 0:04 - Diaper Lisa. 0:06 - Oh, I thought you'd never ask. 0:07 - The important thing is choosing the right diaper. 0:09 - Pampers? 0:11 - Absolutely, they're the only diaper for me. 0:12 Look. 0:14 If you wet a Pampers with half the Stay-Dry lining removed, 0:15 wait a minute, and slip in a bladder, 0:18 you'll see Pampers' lining helps keep your baby's skin dry. 0:20 And drier's just gotta feel better. 0:23 - I think Lisa agrees. 0:25 Narrator Doesn't your baby deserve Pampers' dryness? 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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