P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Ready for lunch? 0:01 - Sure, as soon as I change her. 0:02 - How about a Pampers? 0:03 - I've got something even better. 0:05 - Hey, it's quilted, but better than Pampers? 0:07 - It's new Pampers, and the new quilted lining 0:10 stays twice as dry to keep her drier. 0:12 Announcer Wet a new Pampers 0:15 with half the lining removed. 0:16 After a minute slip, in a blotter, 0:17 Look, the new quilted lining side is a lot drier. 0:20 - That new quilted lining is terrific. 0:23 - Twice as terrific. 0:25 Announcer New Pampers Quilted Lining stays twice as dry. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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