P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - What a great fit. 0:01 - Yeah, too bad they don't make diapers that fit. 0:02 - They do! 0:04 New Pampers. 0:05 They fit like they were custom made. 0:06 - Hey tapes. No more pins? 0:08 - Nope. 0:10 The tapes make them easy to adjust 0:11 so you get a comfortable, 0:12 custom fit every time. 0:13 - Hey, that's a really good fit. 0:15 - Makes them work better too. 0:18 And the stay dry lining keeps them drier. 0:19 - Just what I always wanted, 0:21 my son on the best dressed baby list. 0:22 Narrator New custom fit tape-on Pampers. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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