P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look, what I got for the baby. 0:01 - Oh. Girls, come see what my aunt brought. 0:03 - Oh, a present. 0:05 - What is it? 0:06 - It's a Pampers. 0:07 - Do you think the baby will like it? 0:09 - Oh, positive. They use them here in the hospital. 0:10 Aunt They do!? 0:13 - Oh, sure. And they're so convenient. 0:14 - That's not so important. 0:16 What's important to me is the baby. 0:18 Are they as good as cloth diapers? 0:20 - Oh, Pampers are better than cloth. 0:22 They keep the baby dryer. 0:24 Narrator Here's how. 0:25 When a cloth diaper gets wet, 0:26 it stays wet inside and out. 0:27 But moisture passes through Pampers Stay Dry lining 0:30 and is absorbed in the padding below. 0:32 Inside next to baby, the lining stays dryer 0:34 and helps keep the wetness from coming back on baby's skin. 0:37 So he stays dryer. 0:40 Outside, Pampers are waterproof. 0:41 So you don't need plastic pants. 0:43 - And I won't have to wash it. 0:44 (women laughing) 0:46 - You really like the Pampers? 0:48 - Of course, Aunt Cheryl. 0:49 - Wonderful. 'Cause I ordered enough to give the baby 0:51 a dryer bottom for a year. 0:53 - Oh! 0:55 Narrator Pampers for dryer, happier babies. 0:57

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