P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (baby crying) 0:00 - Sounds like somebody's wet. - Sounds like somebody needs Pampers. 0:03 - Don't stop, I've got diapers. 0:05 - Oh, Pampers are better. 0:07 They'll keep her drier than cloth diapers. 0:08 Announcer Here's why. 0:10 Moisture passes through Pampers' stay-dry lining 0:11 and is absorbed in the padding below. 0:14 The lining helps keep wetness from coming back on baby 0:16 so baby stays dryer. 0:18 And Pampers have tapes for a custom fit. 0:20 - And the baby wore Pampers and was happy ever after. 0:22 Announcer Pampers, for the dryer, custom-fitted bottom. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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