P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sarah? All right, come on now, smile. 0:01 Hold still honey, come on, look at the camera. 0:03 (camera clicks) 0:06 Ah, she moved. 0:06 - She's not going to pose. Could be those wet, soggy diapers. 0:09 - Throw me the Pampers, Fred. 0:11 - Pampers? I'll stick to cloth diapers. 0:13 - Pampers are better. 0:16 They'll keep her a lot drier than those cloth diapers. 0:17 Narrator Here's why. 0:20 Cloth diapers get wet and stay wet, 0:21 and they don't keep wetness away from babies' skin. 0:23 With Pampers, moisture passes through the stay dry lining 0:26 and is absorbed in the padding below. 0:29 The lining helps keep wetness from coming back 0:31 on babies' skin, so he stays drier. 0:33 Outside, Pampers are waterproof, 0:35 and Pampers have tapes for a custom fit. 0:37 - Hey, the tapes are nice! 0:40 - Mm-hm. For a custom fit, along with a lot drier bottom. 0:44 - Now she's happy! 0:48 - Beautiful, beautiful, I got it now! Look at the camera! 0:51 (camera clicks) 0:54 Oh. Narrator Pampers, for the drier custom fitted bottom. 0:56

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