P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Sue drop everything. 0:01 - Helen, I can't drop the baby. 0:02 As usual, she's wet. 0:05 - Well, I've brought the right thing. 0:06 - I've tried Pampers. 0:07 - These are improved. 0:09 They're more absorbent. 0:10 Look under the stay dry lining. 0:11 - Mh, new padding, thicker, it feels like cotton. 0:13 - It really soaks up wetness, 0:17 much better at keeping babies drier. 0:19 - You're a genius. 0:21 Now that she'll be drier, 0:23 what should I make for dinner? 0:24 Improved pampers, 0:26 for drier than ever, happier than ever babies. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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