P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby crying) 0:02 - Okay, Susanne Shaver, you can get off at the next stop. 0:05 (women laughing) 0:09 - I think he needs changing and I forgot diapers. 0:10 - Somebody pass these. 0:13 - Improved Pampers. 0:15 - Yeah, much better at keeping babies drier. 0:17 - Look how they sealed these sides down. 0:19 - That'll help keep wetness inside. 0:22 - Hey, those are for me. 0:24 - You know lady, they don't look any different to me. 0:26 - You can see they are thicker, feel. 0:29 - Yeah, look, they've got a new kind of pad. 0:31 Looks like cotton. 0:35 - The padding is more absorbing, really soaks up wetness. 0:36 - All that and a stay-dry lining too. 0:40 These Pampers should keep babies drier than ever. 0:43 - Pampers where were you when I needed you? 0:46 - Would you believe I need one right now? 0:48 - Oh you didn't get one. 0:51 Voice-Over Improved Pampers, for drier than ever, 0:54 happier than ever babies. 0:56 Now in toddler size too. 0:58

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