P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi. 0:01 - Hi. - Ready to go? 0:03 - Uh huh. Soon as I change her. 0:05 - Oh, I've got some Pampers right here. 0:06 - Thanks. But no, thanks. 0:08 - No, thanks to Pampers? 0:10 I wouldn't use anything else! 0:12 - I've got something even better. 0:13 Mom 2 Gee, it's quilted. 0:16 But I can't believe it's better than Pampers. 0:17 - It's new, improved Pampers. 0:19 - Oh! 0:21 (mothers laughing) I love the quilted lining, So soft. 0:22 - Mm, that new quilted lining stays drier than ever. 0:24 It works that well. 0:26 - Mm-hmm, it's true. 0:27 They keep her skin drier than ever. 0:28 Narrator Watch how it works. 0:30 We'll fold back half the new quilted lining wet it 0:32 and set a baby on it. 0:34 After a minute we'll put blotter paper 0:36 between the baby's skin and the Pampers diaper. 0:38 Look at the dryness difference. 0:40 The lining side is a lot drier 0:42 and it's the new quilted lining that's next 0:44 to your baby's skin. 0:46 - You know, that new quilted lining is really terrific. 0:47 - Keeps their skin a lot drier. 0:50 - Now that's what I call a change for the better 0:51 Narrator New Quilted Pampers for drier babies. 0:54 The new lining stays drier than ever. 0:57

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