P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hello? Helen? 0:01 - Shh, she's napping. 0:02 - You're Mrs. Applebee, their baby nurse. 0:04 - Yes! 0:06 - Oh, could you spare a diaper? 0:06 Applebee Sure! 0:08 - I get so worried about her being wet and uncomfortable. 0:09 - You should use Pampers. 0:12 - Why? - I always use Pampers to help keep my babies dry. 0:14 I wouldn't use anything else. 0:17 Pampers are really absorbent, but more important, 0:19 Pampers' stay-dry lining 0:21 helps keep the wetness away from her skin. 0:23 - Great! 0:26 Applebee Pampers help take the worry out of wetness. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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