P&G: Pampers Disposable Diapers, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I think Joey wants to feed the animals. 0:01 - I think he wants to be changed. 0:03 - Here's the Pampers. 0:05 - Thanks. But no, thanks. 0:06 - No, thanks to Pampers? 0:08 - I've got something even better. 0:09 - Gee, it's quilted. 0:11 So soft, but it's hard to believe 0:13 that these are really better than Pampers. 0:15 - It's new Pampers 0:17 and that special, quilted lining stays twice as dry. 0:19 - Twice as dry? 0:22 - Twice as dry. 0:23 [Female Narrator] Look, wet a new Pampers 0:24 with half the quilted lining removed 0:26 and after a minute, slip in a blotter. 0:28 Look at the dryness difference. 0:30 The quilted lining side's a lot drier 0:31 - And when his skin's drier he's gotta feel better. 0:34 - Have you got an extra one? 0:37 She'd like to feel better too. 0:38 Male Narrator New Pampers Quilted Lining 0:41 stays twice as dry. 0:42

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