P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You take time to can vegetables and make clothes 0:01 and then, instead of cloth you use disposable diapers. 0:04 - I've never used anything but Pampers on my kids. 0:07 The special quilted lining keeps them a drier than cloth. 0:09 - Really? 0:12 Narrator Wet both, wait a minute, 0:13 slip in bladder and you'll see. 0:15 Pampers quilted lining adds a layer of dryness 0:17 that keeps your baby's skin drier. 0:20 - And drier's gotta feel better. 0:22 Narrator Pampers quilted lining 0:24 keeps babies drier than cloth. 0:25 Doesn't your baby deserve Pampers dryness? 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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