P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Here I am, eight-months pregnant, 0:01 and the only baby I've ever diapered 0:03 is my doll, when I was a little girl. 0:04 - Diaper Lisa. 0:06 - Oh, I thought you'd never ask. 0:08 - The important thing is choosing the right diaper. 0:09 - Pampers! 0:11 - Absolutely. They're the only diaper for me. 0:12 Look, if you wet a Pampers 0:14 with 1/2 the stay-dry lining removed, 0:16 wait a minute and slip in a bladder, 0:18 you'll see Pampers lining helps keep your baby's skin dry. 0:20 And drier's just gotta feel better. 0:23 - I think Lisa agrees. 0:25 (both laugh) 0:26 Announcer Doesn't your baby deserve Pampers dryness. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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