P&G: Pampers Disposable Diapers, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - [Sports Announcer] So the ball game is coming on. 0:01 - When it's Frannie coming home with the new baby? 0:03 - Tomorrow, and am I nervous. 0:05 - Take it easy. 0:07 I was nervous with my first, not anymore. 0:09 You gonna be a great father too. 0:12 Okay Daddy, time for a lesson on dryness. 0:14 - You're going to diaper her? 0:18 - Sure. We started with Quilted Pampers. 0:19 - Quilted Pampers? 0:22 - Trust me. It's my second time around. 0:24 We wouldn't use anything else. 0:26 Pampers has this special quilted lining. 0:28 It adds a layer of dryness between the wet padding 0:30 and my baby's skin. 0:32 Wet a Pampers with half the lining removed. 0:34 Wait a minute, and slip in a blotter. 0:36 Pampers special quilted lining 0:39 helps keep your baby's skin dry. 0:40 - Using Quilted Pampers? Let me help. 0:42 - Thank you. 0:45 - For you know, Pampers quilted lining 0:45 adds a layer of dryness to help keep her skin dry. 0:47 - Oh, Mike. 0:49 Announcer Pampers quilted stay dry lining 0:52 it helps keep baby dry. 0:54 Doesn't your baby deserve Pampers dryness? 0:56

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