P&G: Pampers Disposable Diapers, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Excuse me? 0:01 Aren't you in my childbirth class? 0:02 - No, I went through that before I had Charlie. 0:04 - Oh, what a beautiful baby. 0:06 He's so happy. 0:09 - I try my best. 0:10 - You use Pampers? 0:13 - Sure. 0:14 - But aren't cloth diapers better? 0:15 - Definitely not. 0:16 I've never used anything but Pampers. 0:17 They keep him drier. 0:19 - Drier than cloth diapers? 0:21 - A lot. Cloth stays wet, 0:22 but Pampers has a stay-dry lining 0:24 between the wet padding and the baby. 0:26 Look. Wet both. 0:28 Wait a minute and slip in a blotter. 0:29 You'll see Pampers keep your baby's skin drier. 0:31 And he's gotta be happier when he's drier. 0:34 - Sure does. And I hope my baby's as happy as yours. 0:36 Announcer Pampers keep babies drier than cloth. 0:38 Doesn't your baby deserve Pampers dryness? 0:42

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