P&G: Pampers Disposable Diapers, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, mommy. 0:01 - Hi Eddie, we're practicing zippers. 0:02 - All good. Just give me a second to change the baby. 0:05 - I wish I knew as much about babies 0:07 as I do about three-year-olds. 0:08 - You'll learn fast. 0:10 - I guess which diaper I choose is important. 0:11 - Sure is. 0:13 That's why I've always used Pampers. 0:13 Teacher Well, what about other brands? 0:15 - Oh, I'd never use anything, but Pampers 0:17 - Really, you're that sure? 0:19 - Believe me. 0:20 I've had plenty of experience. 0:21 They're the only diaper for my kids. 0:22 Pampers really helps keep their skin dry. 0:25 - Even after they wet? 0:26 I mean, how can any diaper do that? 0:28 - Pampers is a stay dry lining. 0:30 The lining goes between the wet padding 0:32 and the baby to help keep her skin dry. 0:34 - Yeah. 0:36 Mother Look, if you wet a Pampers disposable diaper 0:37 with half the stay dry lining removed, set a baby on it. 0:40 Then wait a minute and slip in a bladder. 0:43 You'll see Pampers stay dry lining helped 0:46 keep your baby's skin dry. 0:48 - And a drier baby's gotta be happier. 0:50 - You're learning fast. 0:52 Narrator Doesn't your baby deserve Pampers dryness? 0:55

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