P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Ready for lunch? 0:01 - Sure. Soon as I change her. 0:02 - How about a Pampers? 0:03 - I've got something even better. 0:04 - Hey, it's quilted. But better than Pampers? 0:06 - It's new Pampers and a new quilted lining 0:09 stays twice as dry to keep her dryer. 0:12 Narrator Wet a new Pampers with half the lining removed, 0:14 after a minute slip in a blotter. 0:17 Look, the new quilted lining side is a lot drier 0:19 - That new quilted lining is terrific. 0:22 - Twice as terrific. 0:24 Narrator New Pampers quilted lining stays twice as dry. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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