P&G: Pampers Disposable Diapers, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi. 0:01 - Hi. 0:02 - Ready to go? 0:03 - Uh huh, as soon as I change her. 0:03 - Oh, I've got some Pampers right here. 0:05 - Thanks. But no, thanks. 0:07 - No, thanks to Pampers? 0:09 I wouldn't use anything else. 0:11 - I've got something even better. 0:12 - Gee, it's quilted, 0:15 but I can't believe it's better than Pampers. 0:16 - It's new, improved Pampers. 0:19 - I love the quilted lining, so soft. 0:21 - That new quilted lining stays twice as dry. 0:24 - Twice as dry? Come on. 0:27 - It's true. They keep her skin a lot drier. 0:29 Narrator Watch how it works. 0:32 We'll fold back half the new quilted lining, 0:33 wet it and set a baby on it. 0:35 After a minute, we'll put blotter paper 0:37 between the baby's skin and the Pampers diaper. 0:39 Look at the dryness difference 0:41 The lining side is a lot drier 0:43 and it's the new quilted lining that's next 0:45 to your baby's skin. 0:47 - You know that new quilted lining is really terrific. 0:48 - Keeps your skin a lot drier. 0:50 - Now that's what I call a change for the better 0:52 Narrator New quilted Pampers for drier babies. 0:55 Pampers new quilted lining stays twice as dry. 0:57

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