P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Doesn't this guy ever wet? 0:01 - Sure, but he's wearing something new. 0:03 - Not Pampers? 0:05 - New Pampers, with a new Dri-Weve lining, 0:06 he feels dry after he wets. 0:09 - Sure feels comfortable. 0:10 How do they keep them so dry? 0:12 - Funnels. 0:14 Pampers Dri-Weve lining has tiny funnels. 0:14 Moisture goes into the padding 0:17 and the little ends help keep it there 0:18 to keep him dryer than ever. 0:19 Plus those tiny funnels let his skin breathe. 0:21 - You've sure got it comfortable. 0:24 Announcer New Dri-Weve Pampers, 0:26 the driest most comfortable Pampers ever made. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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