P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Whoops, my baby kicked! 0:01 - Next time next month you'll be buying diapers. 0:03 - I'm wondering which one to use. 0:05 - That's easy, Pampers. 0:06 They sure help keep my twins dry. 0:08 - What about cloth diapers? 0:09 - Cloth can't keep babies as dry 0:12 and comfortable as Pampers. 0:14 If you wet a cloth diaper and a Pampers, cloth stays wet 0:15 but Pampers stay dry lining stays drier 0:19 to keep your baby's skin drier. 0:22 And when they're comfortable. 0:24 - Everybody's happy. 0:25 Narrator Ask any mother about Pampers dryness. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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