P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Door slamming) 0:00 - Wow! 0:01 We just discovered new super absorbent Pampers. 0:02 They have a lot more padding, 0:05 so they're a lot more absorbent. 0:07 So they'll help keep Jessie drier than ever. 0:08 Voice-over Introducing new super absorbent Pampers, 0:11 the most absorbent Pampers ever made. 0:13 - These new Pampers soak up more wetness 0:15 than they ever did before. 0:17 With all the padding they've added. 0:19 Voice-over New super absorbent Pampers, 0:21 the most absorbent Pampers ever made. 0:23 - I didn't think they could improve on Pampers, 0:26 but new Pampers work better in every size. 0:28 And they've even added in this new size, 0:30 extra absorbent daytime. 0:33 They're for heavy wetters, you know, 0:35 like babies over 16 pounds. 0:37 Voice-over New super absorbent Pampers, in a new size, 0:39 extra absorbent daytime. 0:42 - New Pampers soak up wetness like a sponge 0:44 with all the new padding 0:46 and stay-dry lining, 0:48 they'll help keep babies drier than ever. 0:49 I'm going to use them all the time 0:51 for the twins. 0:53 Voice-over New super absorbent Pampers, 0:55 the most absorbent Pampers ever made. 0:57

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