P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (inspirational music) 0:01 Narrator All over America, 0:02 babies are staging a great sit-in, 0:04 babies who have never sat in before 0:07 and what are those babies sitting in? 0:09 Pampers. 0:12 Because when babies sit in Pampers, 0:13 they sit in dryness. 0:15 Pampers keeps them drier, drier than cloth diapers. 0:17 Pampers has a special stay-dry lining. 0:20 Moisture goes through it 0:26 and is trapped below. 0:27 Next to baby, the lining stays drier 0:30 so baby stays drier. 0:32 Outside, Pampers are waterproof to keep you drier. 0:35 The great sit-in goes on. 0:39 (inspirational music) 0:42 Because when babies sit in Pampers, 0:46 they sit in dryness. 0:49 Babies of America, be seated. 0:52
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John W. Hartman Center for Sales Advertising & Marketing History
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