P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I use Pampers, but only Pampers 0:01 because they make me feel comfortable. 0:04 They give me a really good feeling, 0:07 I'm doing the right thing for my baby. 0:08 The fluffy Pampers padding soaks up moisture 0:11 and the stay-dry lining helps keep it 0:13 from coming back on her skin. 0:15 She can't always tell me if she's comfortable. 0:17 But I know if I were in her diapers, 0:19 I'd rather be dry than wet. 0:21 Pampers helps keep her feeling dry. 0:23 And if she feels dry, (chuckles) I feel comfortable. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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