P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby coos) 0:01 - Mother, where are you going? 0:05 - My granddaughter seems restless, might need changing. 0:06 - Oh, she's probably hungry, 0:09 Mrs. Applebee just changed her. 0:10 - Honey, I know you like Mrs. Applebee but- 0:12 - Mama, she's a terrific baby nurse. 0:14 We were lucky to get her. 0:16 - Mrs. Applebee, it may seem silly of me 0:18 but I get worried about her being wet. 0:21 She must be so uncomfortable. 0:23 - Oh, it's not silly to worry about wetness. 0:25 That's why we're using Pampers. 0:27 - Pampers can't stop her from wetting. 0:29 - No, Pampers helps keep her dry 0:30 even after she wets. 0:33 - How? - The moisture goes through Pampers stay dry lining 0:35 into the fluffy padding. 0:38 - Sure soaks it up. 0:39 - But Pampers diapers are more than just absorbent, 0:40 feel the lining. 0:43 - The lining does feel dryer. 0:44 - And the lining is what's next to her skin. 0:46 - Nice fit too. 0:48 - Well, it sure makes me feel good 0:49 knowing the Pampers helps keep her dry. 0:51 - Even after she wets. 0:53 - Pampers, helps take the worry out of wetness. 0:55

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