P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Father I was one of the few fathers who got 0:02 the chance to be there when our first was born. 0:04 Doctor It's a baby boy. 0:07 (baby cries) 0:08 Father It was so real it seemed like a dream. 0:09 It wasn't until they laid him on Jean's chest 0:12 that I thought, "Hey, that's my son." 0:14 I watched while they checked him out, 0:19 then put his first Pampers on. 0:21 Narrator A lot of parents first learn about 0:23 Pampers dryness in the more than 1,900 hospitals 0:24 that use them instead of cloth, 0:27 because Pampers help keep baby clothes 0:29 and bedding dry. Pampers puts a stay dry lining 0:31 between the absorbent padding and baby, 0:34 to help keep wetness away from baby's newborn skin. 0:36 Baby gets a drier bottom, right from the start. 0:40 Nurse You've got a visitor. 0:43 - Come here little guy. 0:44 - Aw. 0:47 - You know, I think I love this family. 0:48 Narrator Babies get Pampers dryness in over 0:53 1,900 hospitals. 0:55 Father Pampers dryness? We learned about it 0:57 in the hospital. 0:59

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