P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (both women laugh) 0:01 - September. 0:03 - I'm not due 'til November, you take it. 0:04 - Thanks. 0:07 - Thanks. - You know, it's funny, 0:10 I never noticed pregnant women before, 0:11 now that's all I see. 0:12 - The same with me. 0:14 - Which diaper you gonna use? 0:16 - Pampers. 0:17 - Well, what about all the other brands? 0:19 - We wouldn't use anything but Pampers. 0:20 This is our second baby. 0:22 Our first has worn Pampers since the day she was born. 0:24 - Since the day she was born? 0:26 - Yeah. 0:28 They put her in Pampers right there 0:29 in the hospital delivery room. 0:30 I watched them. 0:31 Narrator Over 2000 hospitals depend 0:33 on Pampers diapers. 0:35 Dryness is the reason why. 0:37 Pampers help keep clothes and bedding dry, 0:39 so they save on laundry. 0:41 But what's important to you, 0:42 Pampers has a Stay-Dry lining. 0:44 It helps keep the wetness in the padding 0:46 away from baby's skin. 0:48 - Well, that's good enough for me. 0:50 Oh! 0:53 (women laugh) 0:54 Narrator Doesn't your baby deserve 0:55 Pampers' dryness? 0:57

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