P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (distant baby crying) 0:02 - There goes old faithful next door again. 0:05 Neighbor Oh, he's drenched. Where are the diapers? 0:08 - That does it. 0:11 That baby's getting Pampers so we can get some sleep! 0:13 Hi. 0:18 I hear you got a wet baby, so I brought you some Pampers. 0:19 - Yeah, well, we've got plenty of diapers. 0:22 - Pampers'll keep them drier than cloth diapers. 0:24 Announcer Here's why. 0:27 Cloth diapers get wet and stay wet. 0:27 They don't keep wetness away from baby's skin, 0:29 but moisture passes through Pampers Stay Dry Lining 0:32 and is absorbed into the thick, soft padding below. 0:34 The padding and the lining work together 0:37 to help keep wetness from coming back on baby's skin 0:38 so baby stays dryer, inside and out. 0:41 - Look how great they fit! 0:44 They really hug his little bottom! 0:45 - They're pleated to give him a custom fit! 0:48 - Now he's got everything! 0:50 A drier bottom and a beautiful fit! 0:51 What more can you ask for? 0:53 - A little sleep? 0:55 (neighbors chuckle) Announcer Pampers, 0:57 for the dryer bottom with the custom fit. 0:58

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