P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - There. Everything's snug and dry. 0:01 - I wish I could say the same for Stephanie. She's soaked. 0:03 - Here. 0:06 - Pampers? 0:07 - Take it from an old salt. They'll keep her drier than cloth. 0:09 Announcer Here's why. 0:11 A wet cloth diaper can't keep wetness away from baby, 0:11 but Pampers Stay-Dry lining and thick, absorbent padding 0:14 work together to help keep wetness 0:17 from coming back on baby's skin, 0:19 so he stays drier. 0:21 - Wow! Ship-shape fit! 0:22 - And nice and dry around the keel. 0:24 Announcer Pampers, for the drier bottom 0:26 with the custom fit. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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