P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby cooing) 0:01 - Honey, you can relax. I've got this baby book for new fathers! 0:03 It tells you everything! 0:06 (baby crying) Crying, crying, page 76. 0:08 She needs feeding or changing. 0:12 - Changing. - Changing, changing, 0:14 Diapers! She needs diapers! 0:17 - Not diapers, honey. Pampers! 0:18 - Why Pampers? 0:20 - They're better than cloth diapers. 0:21 Remember they used them in the hospital? 0:23 They'll keep her dryer. 0:24 Announcer Here's why. 0:26 Cloth diapers get wet and stay wet. 0:27 They don't keep wetness away from baby's skin 0:29 but moisture passes through Pampers Stay Dry Lining 0:31 and is absorbed into the thick, soft padding below. 0:34 The padding and the lining work together 0:37 to help keep wetness from coming back on baby's skin 0:38 so baby stays dryer inside and out. 0:41 Father Man, you're an old pro. 0:44 They fit perfectly! 0:45 - It's easy. 0:46 Pampers are pleated for a custom fit. 0:47 Look how they hug her little bottom. 0:49 Well, that wraps up the chapter on dryer bottoms. 0:51 - Aren't you glad we got the book? 0:53 - (laughing) Aren't you glad we got these? 0:55 Announcer Pampers, 0:57 for the dryer bottom with the custom fit. 0:57

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