P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Easy, Ted. 0:01 - Glue's almost dry. (baby cries) 0:03 - Aw, she's wet. - Hey, you still got her in cloth diapers? 0:04 In this shop we use Pampers, all the time. 0:06 Keeps her drier than cloth. 0:09 Announcer A wet cloth diaper 0:11 can't keep wetness away from baby, 0:12 but Pampers' Stay-Dry lining and thick, absorbent padding 0:13 work together to help keep wetness 0:16 from coming back on baby's skin, so he stays drier. 0:18 - Great fit! 0:22 - And feeling dry. 0:23 - Oh! So's this! 0:24 Announcer Pampers, for the drier bottom 0:26 with a custom fit. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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