P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (rain pours) 0:00 (door closes) - Wow, we just discovered new super absorbent Pampers. 0:02 They have a lot more padding, 0:05 so they're lots more absorbent, 0:07 so they'll help keep Jessie drier than ever. 0:09 Narrator Introducing new super absorbent Pampers, 0:11 the most absorbent Pampers ever made. 0:13 - These new Pampers soak up more wetness 0:15 than they ever did before. 0:17 It's all the padding they've added. 0:19 Narrator New super absorbent Pampers, 0:21 the most absorbent Pampers ever made. 0:23 - I didn't think they could improve on Pampers 0:26 but new Pampers work better in every size, 0:28 and they've even added this new size, 0:31 extra absorbent daytime. 0:33 They're for heavy wetters, you know, 0:35 like babies over 16 pounds. 0:37 Narrator New super absorbent Pampers in a new size, 0:40 extra absorbent daytime. 0:42 - New Pampers soak up wetness like a sponge. 0:44 With all the new padding and the stay dry lining, 0:47 they'll help keep babies drier than ever. 0:49 I'm going to use them all the time for the twins. 0:51 Narrator New super absorbent Pampers, 0:55 the most absorbent Pampers ever made. 0:57

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