P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You want to go for a swim Ricky? 0:01 - He's swimming already, in his diapers. 0:04 He doesn't stay dry for a minute. 0:06 - Here's what he needs. 0:08 - Pampers? 0:10 - Yeah. They've added a new size. 0:11 Extra absorbent daytime. 0:13 They're made especially for heavy wetters, like Ricky. 0:14 - Hey, they do feel thicker. 0:17 - [Dark Haired Woman] They've got extra padding, 0:18 so they'll keep Ricky a lot drier. 0:19 - Hey Ricky. Now you can be the driest baby in the pool. 0:21 Narrator Pampers announces a new size, 0:25 extra absorbent daytime. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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