P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - So long, girls! 0:03 It's back to reality. 0:04 - No more breakfast in bed, Alice! 0:05 - Don't wash too many diapers, Alice! 0:08 - Diapers? Are you kidding? 0:10 I'm sticking with Pampers. 0:11 - Just because the hospital uses them? 0:12 - Just because they keep the baby drier. 0:14 - Really? 0:16 Gee, I always thought that cloth diapers-- 0:17 - Honey, Pampers are better. 0:18 That's all I used for the first two, 0:20 and they kept their bottoms a lot drier. 0:22 Announcer Here's why: 0:25 when a cloth diaper gets wet, it stays wet 0:26 inside and out. 0:28 But moisture passes through Pampers' stay-dry lining, 0:30 and is absorbed in the padding below. 0:32 Inside, next to baby, the lining stays drier 0:34 and helps keep the wetness from coming back on baby's skin. 0:37 So he stays drier. 0:40 Outside, Pampers are waterproof. 0:41 So you don't need plastic pants. 0:42 - Gee, thanks for the tip on Pampers, Alice. 0:45 - Give me a call if there's anything else you want to know. 0:47 And that's what's known as doing our good deed for the day. 0:50 Announcer Pampers, for drier, happier babies. 0:54 Now in toddler size, too. 0:57

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