P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man Look out, Jimmy! You'll wet the baby! 0:01 - No, he's already wet. I'll go get a diaper. 0:03 - We've got Pampers. 0:05 They keep them drier than cloth diapers. 0:08 Narrator Here's why. 0:10 Moisture goes through Pampers' stay-dry lining 0:11 and is absorbed in the padding below. 0:13 The lining helps keep wetness from coming back on baby, 0:15 so baby stays drier. 0:18 Outside, Pampers are waterproof. 0:19 - And you don't wash them. 0:21 - He says he's never been more comfortable. 0:23 (baby breaking wind) 0:25 Oh, and he owes you a favor. Narrator Pampers. For drier, happier babies. 0:27

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