P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, Mrs. Holbrook, more baby books? 0:01 Your mommy's our best customer. 0:04 - Oh, I think she needs changing. 0:07 - Won't you be glad when you're through washing diapers! 0:09 - Oh, I've never washed diapers. Christie's got these. 0:12 - Pampers? 0:16 Mother No washing, no mess. You just use them once. 0:18 - My daughter ought to hear about that. 0:20 But are you sure they're good for the baby? 0:23 - Better than diapers. Pampers keeps her drier. 0:25 - Drier how? 0:28 Narrator Here's how. 0:30 When a cloth diaper gets wet, it stays wet, inside and out. 0:31 But moisture goes through Pampers' stay-dry lining 0:35 and is trapped in absorbent layers below. 0:38 Inside, next to baby, the lining stays drier, 0:41 so baby stays drier. 0:44 Outside, Pampers are waterproof. 0:46 You don't need plastic pants. 0:48 - I certainly will tell my daughter. 0:49 You know, Mrs. Holbrook, 0:51 you could write a baby book of your own. 0:52 Narrator Pampers, in three sizes: 0:55 newborn, daytime, overnight. 0:57

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