P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's adorable, but my husband's ordered a son. 0:01 - So did Bob. 0:04 Meet Roberta. 0:05 (lady laughs) 0:06 - Hey, diapers. 0:07 How many should I buy? 0:08 - None. 0:09 - No diapers? 0:11 - I never bother with that mess. 0:12 - Well, what's Roberta wearing, gym bloomers? 0:13 - Oh come on. 0:16 She's wearing Pampers. 0:17 Look, you use it once, get rid of it. 0:18 - Yeah, but this first time, I'll play it safe with diapers. 0:21 Listen, Pat, Pampers are better. 0:24 They keep Roberta drier. 0:26 - Drier? 0:27 How? 0:29 Announcer Here's how. 0:29 When a cloth diaper gets wet, 0:30 it stays wet inside and out 0:32 but moisture goes through Pampers' stay-dry lining 0:35 and is trapped in absorbent layers below. 0:38 Inside, next to baby, the lining stays drier, 0:40 so baby stays drier. 0:43 Outside, Pampers are waterproof. 0:45 You don't need plastic pants. 0:47 - This baby business sounds easier all the time. 0:49 - Why not order a boy and a girl? 0:51 - Me? 0:53 Announcer Pampers, for drier, happier babies. 0:56

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