P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd applauds) 0:01 Announcer Next, fashion looks at baby bottoms. 0:02 Wet diapers are definitely out. 0:04 Pampers are in! 0:07 Note the cleverly concealed stay-dry lining. 0:08 Moisture goes through it, and is trapped below, 0:11 away from baby, so baby stays dryer. 0:14 Outside, Pampers is waterproof. 0:18 Don't you love it? 0:21 (crowd cheers and applauds) 0:22 This season, the smart bottom is a dry bottom. 0:23 From now on, it's Pampers. 0:26 (crowd applauds) 0:27

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