P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer We've studied the wet bottom problem 0:01 from every angle. 0:03 (soft music) 0:04 To find a better way to keep those bottoms dry, 0:08 (soft music) 0:11 a cloth diaper can't do it 0:15 because when a cloth diaper gets wet, it stays wet. 0:16 So the bottom gets wet and stays wet. 0:19 But now the wet bottom problem is solved with Pampers. 0:23 (soft music) 0:27 Pampers stay dry lining is helping to keep 0:29 wet bottoms drier. 0:31 Moisture goes through it and it's trapped below. 0:32 The lining makes the babies stay drier 0:36 so babies bottom stays drier. 0:38 Consider the wet bottom problem from your angle, 0:41 outside Pampers is waterproof, 0:44 it's diaper and pants in one. 0:46 Pampers, the one that covers the wet bottom problem 0:49 from every angle. 0:52 (soft music) 0:53

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