P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator We've studied the wet bottom problem 0:01 from every angle. 0:03 (energetic music) 0:04 To find a better way to keep those bottoms dry. 0:08 (energetic music) 0:11 A cloth diaper can't do it 0:15 because when a cloth diaper gets wet, it stays wet. 0:16 So the bottom gets wet and stays wet. 0:19 But now the wet bottom problem is solved. 0:23 With Pampers. 0:26 Pampers stay dry lining is helping 0:29 to keep wet bottoms drier. 0:30 Moisture goes through it and is trapped below. 0:32 The lining next to baby stays drier 0:36 so baby's bottom stays drier. 0:38 Consider the wet bottom problem from your angle. 0:41 Outside Pampers is waterproof. 0:44 It's diaper and pants in one. 0:46 Pampers, the one that covers the wet bottom problem 0:49 from every angle. 0:52 (energetic music) 0:53

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