P&G: Pampers Disposable Diapers, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Who put the baby in the potato salad? 0:01 - All these babies, anyone bring Pampers? 0:04 - Will improved Pampers do? 0:06 - I didn't think Pampers needed improving. 0:08 - Hey, they sealed the side. 0:10 - Helps keep wetness inside. 0:12 - Look new padding under the stay dry lining. 0:14 It feels like cotton. 0:17 - More absorbent, they're much better 0:18 at keeping babies dryer. 0:20 - Hey, someone passed. 0:22 Narrator Improved Pampers, 0:26 for drier than ever happier than ever babies. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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