P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (laughter) 0:01 - Oh, such a pussy cat. Come to grandma. 0:02 - Mother it's time for his nap. 0:04 Narrator Everyone wants to spoil your baby. 0:06 - Look how he eats for me. 0:09 Baby's Mother Mother, no more crackers. 0:11 Narrator And so do you, 0:14 but you don't really want to spoil him. Do you? 0:15 - He'll need a blanket 0:17 - He'll be too warm. 0:19 Narrator Now you can spoil him 0:20 without spoiling him by keeping him drier in Pampers. 0:22 - Pampers. Why don't they let you wear diapers? 0:25 - Pampers are better than diapers. 0:29 - But for a whole night? 0:30 - All the time. Pampers keep him drier. 0:31 - Doesn't feel wet. What's the matter with him? 0:35 - Mother. 0:37 Narrator Cloth diapers get wet and stay wet. 0:39 But moisture goes through Pampers 0:41 stay dry lining and gets trapped below. 0:43 Next to baby, the lining stays drier. 0:45 So baby stays drier. Outside, Pampers are waterproof 0:47 so you can spoil your baby, without spoiling him, 0:51 with Pampers. And while you're at it, give them a cookie. 0:53 - How much can it hurt? 0:57

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